Right Angle Events (as part of a joint venture with Accolade Communications) successfully tendered for the contract to develop and deliver the White Night Melbourne event 2013 – 2015 on behalf of the Victorian Major Events Company. Since late 2012, Right Angle Events and our partners have managed the design and development of this new iconic Event for Melbourne.
In its 2013 debut, White Night Melbourne attracted more than 300,000 people. Commencing at 7pm on Saturday 21st February 2015 for the third year running, Melbourne’s city streets, laneways, landmarks and cultural institutions were transformed into a cultural playground from dusk-till-dawn. Recognising the amazing success of the inaugrual White Night, the project was the recipient of the prestigious Helpmann Award in 2013 for Australia’s best special event.
With an expanded event landscape, White Night Melbourne 2015 offered a mix of free and ticketed entertainment for families to urbanites and everyone in-between. Over 12 hours, in venues and major cultural institutions right across the city centre, more than 500,000 people participated in an urban adventure of exhibitions, street performances, fashion, lighting installations, film screenings, multimedia projections, concerts, dance and interactive events.
Inspired by Paris’ Nuit Blanche, the international network of White Night programmes has grown to over 20 cities globally and Melbourne’s own unique interpretation of this worldwide phenomenon has captured the public’s imagination.
The White Night team pull together all aspects of this highly complex event, including programming, production, technical and operational delivery.
The Right Angle team are currently working closely with Victorian Major Events and a range of key city stakeholders to further develop the White Night concept for 2016 and beyond.