Audiovisual (AV) is one of the most important – and most misunderstood elements of event planning.
It’s the difference between:
“Wow, this looks professional.”
and
“Can anyone hear the speaker?”
Yet AV is often under-budgeted, undervalued, or treated as an afterthought until something fails. And when AV fails, it fails publicly.
In this guide, we’ll break down what AV actually includes, what drives the cost, and how to budget realistically so your event sounds, looks, and feels professional.
AV stands for Audiovisual, and it covers far more than a microphone and a screen.
Depending on your event, AV may include:
AV pricing isn’t arbitrary – it’s driven by experience quality, logistics, and risk.
Here are the biggest cost drivers:
1. Event Type and Audience Size
A 30-person internal update needs very different AV to a 500-guest gala or outdoor activation. As audience size increases, so do redundancy, crew requirements, and technical complexity.
2. Venue or Site Conditions
Indoor venues may offer built-in AV, but it’s often basic and limited. Outdoor events require full production setups – including staging, power distribution, weather-rated equipment, and additional crew.
3. Bump-In, Bump-Out, and Run Time
Longer setup times mean more crew hours. Night events require lighting plans. Multi-day events require resets, rehearsals, and extended technical support.
4. Quality Expectations
Are you simply sharing information, or are you delivering a polished brand experience?
Live streaming, recording, branded visuals, and show calling all increase AV scope – and should.
Event Type
Estimated AV Budget
Internal Town Hall (basic)
$3,000 – $8,000
Corporate Conference
$10,000 – $30,000+
Product Launch / Showcase
$15,000 – $40,000+
Outdoor Community Event
$10,000 – $25,000+
Fundraising Gala Dinner
$12,000 – $35,000+
These are realistic ballpark figures based on live events delivered in Australia. Costs vary depending on location, timeline, and technical expectations.
Cheap AV often means outdated gear, underqualified crew, or no contingency – and those failures are very visible on event day.
We’re not an AV hire company – we’re your AV strategist and coordinator.
Our role includes:
Our clients don’t need to speak “tech” – they just get AV that works.
AV isn’t the place to cut corners.
When it works, nobody notices.
When it fails, everybody does.
Budgeting properly for AV isn’t about extravagance – it’s about professionalism, reliability, and protecting your event experience.
Book a free event scoping call and we’ll help you determine the right AV approach – without overengineering or underdelivering.