Taking place on a fully closed EastLink freeway, the Ride for Home has attracted over 10,000 participants in its two year history, riding to raise funds for Victoria’s homeless through Hanover Welfare Services.
The event attracts a range of cyclists, from young beginners and their families through to the more serious “lyrca set” who relished the opportunity to ride alongside the 2011 event ambassador, Simon Gerrans. Deemed an outstanding success by Hanover, road owners ConnectEast and participants alike, the Ride for Home is positioning itself as a must do in the Melbourne cycling calendar.
“Mal Jones – Ride for Home participant”
Didn’t think it could get any better than 2010, but the 2011 Ride for Home was sensational. Perfect conditions, lots of supportive volunteers and the best 75k of road surface going made it one that’s already on our calendar for next year. Plenty of fruit, water and giveaways at the finish topped off a great day. Don’t change a thing![/testimonial]
Right Angle Events were engaged in a consultative role during the conceptualisation and planning stages of the first Ride for Home in 2010. This included building the different event components, working through the significant task of fully closing a major Melbourne freeway and liaising with all stakeholders involved in the initial planning.
As the event developed, along with operational and logistics planning Right Angle also managed both the website build and development, and administration of the participant database and details. A huge task, this involved constant communication with event participants, mailing of event information, maintenance of all participants personal information and diligent and consistent answering of phones, emails and mail from public.
We took great pride in the huge amount of positive feedback we received from participants on their entire experience of the event, from registering through to their experience on the day itself.
In 2011, Right Angle were further involved in the Ride for Home, with Bryn Skilbeck taking on the role of Project Director; working closely with the upper level stakeholders to develop the event further, resulting in a tripling of participant numbers in the second year of the event. Right Angle Events were also responsible for the build and maintenance of the entire registration and fundraising website.