Outsourcing product launch and branding activations planning to experts ensures a strategic and impactful approach, allowing your team to concentrate on core business functions while delivering a successful and memorable launch.


Our event agency specialises in providing top-tier support for the planning and execution of product launches and branding activations. We recognise the significance of these pivotal moments in your brand’s journey and are dedicated to ensuring they shine with excellence. With a keen eye for detail and a deep understanding of the power of first impressions, we meticulously handle every aspect of event planning, from venue selection and creative activations to seamless logistics and storytelling that brings your brand to life.

Our unwavering commitment to precision, professionalism, and innovative thinking guarantees that your product launch or branding activation is flawlessly executed and leaves a lasting impact on your audience. We bring a fresh, contemporary approach to these events, incorporating the latest trends and technology to captivate your target market and drive brand success. With our expert support, your team can focus on refining your core business functions, knowing that your product launch or branding activation will be a powerful catalyst for brand recognition and success.



We love to create high-impact, extraordinary product launch events that get maximum brand and product exposure. We work with our media agency partners to ensure your launch event reaches your target market and that you meet your publicity goals.

Invitation and Registration

Designing and managing the invitations and registration process to ensure a smooth guest check-in.

Logistics Management

Managing all logistical aspects, including transportation, equipment, and set-up, to ensure a smooth flow of the event.

Event concept

Creating a unique and compelling concept for the product launch event that aligns with the brand and the product’s features.

Ready to chat to our team about your next event?


Our brief was to transform part of the MCG into a lush, relaxing, on-brand event space.
City Of Casey Festival Events


We can scale your event.

Whether you’re planning a boutique corporate function, product launch or major event, our team has the experience and resources to ensure its success. We tailor our events to your needs and draw on our network of suppliers to scale our services up or down as required. No event is too big or too complex for our professional events management team.

Our attention to detail is next-level.

We pride ourselves on not just our big-picture thinking, but our attention to all the little things that make a big difference. We take care of every tiny detail of your event, and deliver events that run seamlessly from start to finish.

We have the industry knowledge and experience.

We have years of experience in the industry. Combined with our in-depth knowledge of logistical and operational requirements, our valuable connections in the events sector mean we know just who to contact for every aspect of your event.


How long does it take to plan an event?

For smaller scale events events such as seasonal events, ribbon cuttings, information sessions and networking events, we can usually plan your event within three months.

For slightly bigger events such as panel discussions, workshops, open days and family days, three to six months planning time is required.

If you’re launching a product or wanting to deliver a seminar, conference or charity event, please allow six to nine months planning time. Not-for-profit events, festivals, exhibitions, touring events, big conferences and other large scale events generally need to be planned at least a year in advance.

Do we need event insurance?

We recommend that you insure your event to protect you and your guests from the unexpected. The venue will usually have their own insurance, but this is unlikely to cover additional equipment and potential cancellation fees. Most venues will ask to see a public liability policy in case of damages or negligence of guests.

Do you organise events outside of Melbourne?

Yes! We certainly do. We organise events Australia-wide and internationally.

What happens if we need to cancel our event?

Please check the terms and conditions regarding deposits and payments in your supplier agreement form. Consider looking into event cancellation insurance to ensure you’re not out of pocket for lost deposits should you need to cancel your event.

We can organise our own event. Can you help us with event delivery and staffing?

Absolutely. We can assist with organising your event from end to end, or we can simply lend our expertise and resources in the specific areas where you require extra support. We can provide a range of professionals such as event coordinators, stage managers and technical directors.

Can you help with council permit application and event plans?

Yes. Arranging permits and plans is a large component of having your event approved by your local council. We can support you with creating documentation such as event plans, first aid plans, noise plans, traffic and pedestrian planning, site plans, event schedules, risk management plans, infrastructure plans and more.

Can you help with risk management?

Yes. Identifying and describing your risk management plan is a big part of securing insurance for your event and ensuring that you have the right cover. You’ll also need a risk management plan when applying for local council permits, and your suppliers will need to be aware of the plan as it relates to their component of the event.

Why hire an event agency when we can organise the event ourselves?

One of the key benefits of engaging an agency to plan and organise an event is that we are connected to a vast network of suppliers, venues, local council members, volunteers, event contractors and other professionals in the industry. Having organised countless events, we are also brimming with practical and creative solutions to any problem that arises, and we’ll bring to your attention the small yet important details you might miss.

What is a contingency plan, and do we need one?

A contingency plan is a financial safety net, and you should have one. We endeavour to think of everything during the planning and budgeting phase of event organisation, but we also suggest including a contingency budget to cover unexpected costs such as bonds, reinstatement costs (for local council parks), extra signage, broken event infrastructure or last minute additions.