Zoomlion Opening 2024  Managed by Melbourne event planning team

Brand Activation & Product Launch

 

Looking to create a moment that sparks attention and drives results? Whether you’re a marketing team planning a high stakes product launch, a brand manager seeking deeper community engagement, or a business owner ready to make a bold market entry, we are here to help you create unforgettable brand experiences.

At Right Angle Events, we specialise in delivering strategic product launches and high-impact brand activations that don’t just look good they engage with your audience and convert. From the first impression to the final follow up, we design every touchpoint to resonate with your audience and extend the life of your message well beyond the event.

Whether you’re:

  • Unveiling a new product

  • Rolling out a rebrand

  • Igniting fresh brand awareness

We craft immersive, tailored events that generate buzz, build brand loyalty, and drive real business momentum.

Launch moments that connect, convert, and continue the conversation.

 

Want to Create a Brand Moment Your Audience Will Never Forget?

 

How We Support Your Launch or Activation

 

From concept to execution, we work alongside your team to deliver a seamless, high-impact experience. Whether you’re launching a new product, reintroducing your brand, or engaging your audience through activation, we handle the logistics, creative direction, supplier coordination, and onsite delivery so you can stay focused on your brand.

We ensure every moment is purposeful, every detail is managed, and your brand leaves a lasting impression.

 

Creative Event Concepts & Theming

We help shape bold, memorable concepts that reflect your brand, product, or message.

Venue & AV Production

From product reveals to immersive brand experiences, we manage staging, lighting, sound, and visuals.

Guest Experience & Flow

We create seamless run sheets, dynamic moments, and curated experiences that keep your audience engaged

Media & Influencer Engagement

We support media attendance, photo ops, branded content opportunities, and briefings where needed.

Staffing, Coordination & Logistics

We handle VIP arrivals, crowd management, run sheets, timing, bump-in/out, and technical rehearsals.

Brand Touchpoints & Styling

We amplify your brand across signage, merch, interactive elements, and every event detail.

Frequently Asked Questions

How far in advance should I plan a launch or brand event?

We recommend starting 3–4 months out. For large activations or public-facing events, 6 months is ideal to allow for planning, production, and media alignment.

Can you help with creative concepting and styling?

Absolutely. We love shaping bold creative ideas and offer guidance on styling, theming, product display, and activation concepts that align with your brand.

Do you manage all suppliers and technical production?

Yes. We take care of every detail from lighting and sound to styling, signage, catering, and content capture.

Can you help us design something Instagram-worthy?

Definitely. We understand brand moments need to be both real-life and social-media ready. We’ll work in opportunities for content creation, hashtags, and media engagement.

Do you work with PR or media teams?

We can collaborate with your PR or media reps and support the logistics for coverage, media interviews, and brand visibility during the event.

What happens if the weather changes our outdoor plan?

We always develop contingency plans with alternative locations or backup infrastructure to ensure continuity no matter what.

Can you help us brief our internal staff or sales team?

Yes! We provide briefing documents and pre-event walk-throughs to ensure everyone understands the flow and their role.

Do you offer design or branded touchpoints for the event?

We can coordinate or work alongside your design team to deliver branded signage, merch, collateral, and experience zones.

Melbourne Event Planners

Your product deserves more than a press release.

 

Let’s turn it into an unforgettable experience.

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Plan Like A Pro Guide - Event Planning Guide with Free Templates
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